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Our Creative Cruelty-Free Design Process

How we design

As a young ambitious woman, I had a passion for creating clothing items, but I couldn't bear the thought of animals suffering in the process. During a visit to a nearby textile manufacturing facility, I witnessed the heartbreaking treatment of sheep and rabbits, which solidified my resolve. That experience inspired me to start a brand dedicated to designing and producing clothing that causes no harm to animals, ensuring fashion can be beautiful without cruelty. - Wen Cong

 

Designs 

Designing is the most crucial aspect of creating a desirable outfit. To ensure the perfect fit, we use real body proportions instead of idealized model figures. Our sizing includes plus-size, slim, and a variety of body shapes, catering to all body types.

We tailor our designs to various body sizes, ensuring a smooth transition between each size for a consistent and comfortable fit. Our styles are designed with a relaxed fit, avoiding overly tight or clingy clothing, to provide comfort regardless of your body shape or fit concerns.

Our custom fit patterns are crafted specifically for women 5'6" and under, featuring thoughtful details such as:

  • Proportions adjusted for shorter torsos and hips
  • Higher knee breaks for better movement
  • Curved knee breaks for a more natural fit
  • Flattering thigh contours
  • Shorter inseams tailored for petite frames.

Fabrics

When selecting fabrics, we ensure they are 100% cruelty-free before moving forward with additional checks. Our key considerations include the quality and origin of the fabric. For example, if we label a fabric as 100% cotton, we also provide information about its source. To keep our prices affordable, we primarily source our fabrics from developing countries like China and India.

 

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